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Strengthening Leadership Capabilities: Scrubbed Announces New CFO


News provided by

Scrubbed

Dec 11, 2023, 11:30 ET

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Scrubbed Names Aira Pineda as Chief Financial Officer

SAN FRANCISCO, Dec. 11, 2023 /PRNewswire-PRWeb/ -- Scrubbed, a leading provider of outsourced accounting, finance, and tax solutions, is delighted to announce the promotion of Lynaira Ann Y. Pineda, CPA, to the role of Chief Financial Officer (CFO).

In her new role, Aira will be responsible for the strategic financial leadership of Scrubbed, incorporating all aspects of financial reporting, compliance, financial systems, and capital and treasury management.

I am extremely proud to be a part of a purposeful organization that is on a mission to do good while providing excellent professional service.

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Aira brings over a decade of Corporate Finance and Risk Management expertise to her new role. Since joining Scrubbed five years ago, she has served as an outsourced CFO for numerous Scrubbed clients, providing invaluable assistance in financial planning and analysis, mergers and acquisitions support, valuation, and data analytics.

In February, she was promoted to Growth & Strategy Officer. In this executive team role, Aira has spearheaded the development of strategic plans and models, guiding Scrubbed's global expansion efforts and identifying opportunities for business initiation or acquisition that align with the company's core capabilities.

Before Scrubbed, Aira managed several projects at KPMG, including financial forecasting and modeling, financial due diligence, buy-side/sell-side support, drafting business plans, and creating key performance indicator dashboards.

As well as being a Certified Public Accountant, Aira is also certified as a Financial Modeling Valuation Analyst. Her academic background includes graduating cum laude from De La Salle University with a Bachelor of Science in Economics and Accountancy and further studies in Business and Economics at Singapore Management University.

"I am extremely proud to be a part of a purposeful organization that is on a mission to do good while providing excellent professional service," Aira says of her new role. "I will do my best so that Scrubbed can continue its growth sustainably for the benefit of our stakeholders."

As CFO, Aira will focus on preparing to scale Scrubbed, ensuring the company's strategies and processes are efficient and effective. She sees technology and innovation as key to implementing and leveraging efficiencies to support the growth of the business. She also aims to develop the strategic role of her department in partnering with other Scrubbed teams to further the mission of uplifting the lives of Scrubbed's employees and clients.

About Scrubbed

Scrubbed is an outsourced professional services firm specializing in comprehensive accounting, finance, and tax solutions for a diverse range of industries, including Biotech, Cleantech, CPA Firms, Distribution, E-commerce and Retail, Marketing, Media and Entertainment, Non-Profit, Real Estate, and SaaS enterprises. Headquartered in San Francisco, with operations in the Philippines, Scrubbed boasts a team of over 1,000 skilled professionals who form a passionate community of problem solvers dedicated to helping businesses worldwide succeed and thrive. For more information, visit http://www.scrubbed.net or email us at [email protected]

Media Contact

Debra Andrews, Scrubbed, 1 (800) 837-5160, [email protected], http://www.scrubbed.net

SOURCE Scrubbed

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