Awarded for its Innovation, Wink's Biometric Checkout Sets New Standards in Secure Online Transactions and Experiences
PLANO, Texas, Aug. 27, 2024 /PRNewswire-PRWeb/ -- Wink, a pioneer in enhancing commerce with strong identity, is proud to announce that its Biometric Checkout solution has won the prestigious Netty Award for "Innovative Use of Biometrics in E-Commerce." This accolade highlights Wink's dedication to transforming the e-commerce experience by seamlessly integrating strong identity and authentication into the checkout process, ensuring merchants and financial institutions can offer advanced security without compromising on user convenience.
The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. It sets a benchmark for excellence and is a testament to the creativity, innovation, and technical prowess demonstrated by the winners. Wink's Biometric Checkout solution stood out for its ability to address critical challenges faced by e-commerce merchants, such as combating fraud and reducing cart abandonment.
"Our Biometric Checkout solution represents the future for securing and boosting commerce," said Deepak Jain, CEO and Founder of Wink. "Winning the Netty Award is a validation of the hard work, thought leadership and innovation our team has displayed towards our mission of enabling our customers to offer superior experience to their shoppers, both in retail as well as online. As fraudsters become bolder with new AI tools at their disposal, we are proud to lead the way in providing more intelligent and intuitive payment experiences that ensure the highest levels of protection for both businesses and consumers."
Wink's Biometric Checkout leverages state-of-the-art technologies, including facial recognition, voice identification, and device authentication, ensuring that only humans can transact, thereby eliminating threats from synthetic identity, deep fakes and bots. Wink technology also ensures a streamlined experience that combines the highest level of security with shopper personalization and convenience—a winning combination in today's digital marketplace.
This recognition from the Netty Awards solidifies Wink's position as a pioneer in the e-commerce security space, providing merchants with the tools they need to stay ahead in a rapidly evolving industry.
For more information about Wink and our award-winning Biometric Checkout, please visit www.wink.cloud.
About Wink
Wink connects commerce with identity as the industry's first multi-factor biometric authentication platform, seamlessly integrating facial recognition, voice recognition, and device identification. Our innovative technology ensures full privacy protection and unparalleled security, empowering businesses to deliver the ultimate omni-channel experience to their consumers. For more information, visit Wink's website.
About The Netty Awards
Established to celebrate achievement in the digital age, the Netty Awards are one of the most trusted accolades in the industry. Recognizing excellence across over 100 unique categories, the awards honor top leaders and companies that demonstrate creativity, technical proficiency, innovation, and overall impact in their field.
Media Contact
Stephanie Barrueto, Wink, 1 9724688510, [email protected], www.wink.cloud
SOURCE Wink
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