Leader in unified retail promotion automation publishes research brief on new standards driven by the post-pandemic pivot to brick-and-mortar innovation
CHICAGO, Oct. 16, 2024 /PRNewswire-PRWeb/ -- XCCommerce, a traillbazer in unified retail promotion automation throughout North America, is deepening its focus on U.S. grocery retail to address the growing "pricing and promotions" capabilities gap between market leaders and followers. This initiative reflects a broader strategy to meet the evolving demands of brick-and-mortar stores, which have reemerged as innovation hubs in the post-Covid retail landscape.
The announcement was made at Shoptalk Fall 2024, a premier event for leading retailers, where XCCommerce unveiled its latest research brief, The State of Grocery Pricing and Promotions 2025: The Return of Brick and Mortar As the Hub of Grocer Innovation. [Download the brief here.]
The growing price-and-promotions capabilities gap
A recent survey by Relex Solutions and Incisiv, presented at Groceryshop 2024, revealed that only 12 percent of grocers in the US have adopted advanced, dynamic unified pricing and promotion capabilities, while 37 percent continue to rely on spreadsheets. Part of the gap can be explained by the recent pivot to in-store innovation following the end of the pandemic during which grocers focused more on e-commerce.
"As the pandemic subsided, brick-and-mortar stores once again became a focal point for retail innovation," said Danny Rosenoff, CEO of XCCommerce. "Grocers have been investing in mobile apps, self-checkout, and kiosks to engage in-store and digital savvy shoppers more effectively throughout the entire shopping journey. However, there's an appreciable divide between grocers who have streamlined and unified their in-store capabilities and supporting technology architecture and the rest of the market."
Drawing on anonymized insights from North American grocery retailers, the brief highlights how leading grocers are leveraging in-store consumer-facing technologies – supported by modern technology architecture – to personalized offers at scale that are essential for staying ahead in the U.S. grocery market.
"Success in grocery today is about meeting customers' needs while delivering real value," said Dan Surtees, Vice President of Strategy and Business Development at XCCommerce. "Grocers need the right tools and technology to understand these needs and provide personalized experiences that resonate with each customer."
About XCCommerce, Inc.
XCCommerce is the leading authority in unified retail promotion automation. Our mission is to empower retailers to deliver exceptional value and seamless shopping experiences across in-store, online, and mobile channels. Our Unified Promotions Platform enables top North American retailers—including Metro, Food Basics, L.L. Bean, Academy Sports + Outdoors, and Bath & Body Works—to drive customer loyalty, operational efficiency, and sustainable growth. Learn more at www.xccommerce.com
Media Contact
Giovanni Rodriguez, SVSL, 1 6502798415, [email protected], SVSL
SOURCE XCCommerce, Inc.
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